B2b Marketplace

The Challenge

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this principle applies.